Learning Vault is an education company producing online courses for higher education, supporting modern RTOs across Australia with fully compliant, hand-crafted content.
Tired of seeing the same basic, corporate branding, complete with imagery of students staring at laptops, they wanted to focus on the outcome of education rather than the more mundane aspects.
I achieved this by using a super bright colour palette with a primary-coloured nod to education, coupled with a focus on imagery showing young, vibrant, happy people, ready to take the next steps in their careers.
I recoloured a selection of royalty free stock photos of both people and objects to match the colour palette. These were used for the initial brand collateral and to "re-skin" the existing website in the new brand.
Everything about the new Learning Vault brand is fun, fresh, eye-catching and different from its industry peers.