Studio US is a side project from US Jewellery. A boutique retail space and online store showcasing select designers from Australia and New Zealand.
Located within the US Jewellery studio space, it was important that the branding for Studio US act as a nod to US Jewellery.
I used the same RBG red from the US jewellery brand, but as an accent for an otherwise monochromatic colour palette and more sophisticated overall aesthetic aimed at an older consumer.
The printed collateral was kept minimal, at times utilising artwork from one of the artists stocked in-store.
The main requirement for the client was a simple but beautiful Shopify ecommerce website. I used custom code to strip back an existing template, making a clean, fresh and easy-to-shop site.